Art of Life Identity

SignPoop Letterhead1 Suite1 CardBack Suite3

Scheduled to open in June 2015, Art of Life is a gallery for local & Pacific Northwest artisans. Owner Molly Ford wanted a logo that was “earthy, whimsical, and inviting.” As for the general direction of the logo, Ford stated, “I think of a tree as being a symbol of Oregon and a symbol of life. I think there needs to be something living in the design.” Located in a building that has been refurbished with eco-friendly techniques, a secondary aspect was environmental friendliness.  “When people enter my space I want them to feel intrigued, as if they are in a magical place discovering interesting things wherever they look,” she said.

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