North Star Bible Camp Coffee Identity

In Willow, Alaska, nestled in the foothills of the beautiful Talkeetna Mountains, there’s a year-round Bible camp that was founded in 1964 . Client Dan Newman wanted to offer guests at North Star Bible Camp the best, freshest coffee available, “…so over the winter of 2014 we built a roaster and with the help of YouTube I taught myself how to roast.  It was never our intent to sell coffee, but people kept asking to buy it. So now we sell it.”

In creating the labels, we wanted to do two things: honor the history of the camp, and create a design that suggested classic American summer camp vernacular. We worked with fonts that are close to 1950’s-1960’s era type, as well as type that suggests wooden directional camp signs. Color palettes were drawn from National Park series blankets by Pendleton.




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