Local children’s upscale shop, SunnyPatch Boutique, needed a new logo for signage, clothing hangtags, and business collateral. The owner, Tiffany Johnson, gave us a starting point by giving a preference to vintage French imagery and colors. By referencing decor in the shop and on Pinterest boards, we began researching typography that would look fresh and distinctive, and, most importantly, look classic for years to come.
The chosen typeface was created by Spanish font artist Mario Arturo, from a collection of letters that appeared in magazines between 1940- 1960. It has a playful, yet classic feel, and was legible enough for signage. The imagery needed to be colorful and lighthearted, while still looking fresh and chic.