True Vitality Acupuncture Identity


Client LInda Glassey wanted a classic logo that would stand the test of time. With a professional clientele in mind, we wanted to create an eye-catching visual representation of what classical five-element acupuncture is about: energy, and the five elements that the practice revolves around. Using a dandelion as an earth-based element, we subtly referenced five main acupuncture needles in the forefront of the dandelion head. Once the form & typography were solidified, we moved onto using color to represent energy. A three-color combination suggests the flow of powerful, radiant energy into the dandelion.

Business collateral includes a single-sided flyer, matching business cards, wall decor, letterhead, and gift certificates.